Mathilde Lacombe

After water, tea is known to be the second most consumed beverage in the world. Its popularity all around the world is astonishing. There is not just one type of tea famous everywhere; different places have their specialty and taste. Tea is prevalent for de-stressing one’s mind after a long and tiring day, and the different varieties of it are shocking.

If one wants to start a tea business, they have to buy wholesale tea. However, a tea business can be great if one plans it correctly. There is a wide range of tea to choose from and start a business.

The market strategy for any business these days is tricky but straightforward as well. It’s about building an online presence, knowing the tea’s social media strategies, and correctly using them. Consumers spend the most time on social media or online, so building an online strategy can make a huge change.

What affects the quality of tea?

Some factors affect the quality of the tea grown; below are the factors listed:

• Cultivators: The cultivator plays a significant role in the fermentation ability of the tea, the chemical components and the agronomic characters.
• Environments: Climate and soil also affect the quality. High elevation areas are said to be the most favorable areas for the production of tea.
• Cultural practices: Proper irrigation, weeding, tillage, fertility management, and harvesting are essential for good quality tea.
• Processing technique: Partially fermented tea goes through quite a few complicated steps, but even a slight change in the steps can affect the quality of the tea.

Ones opting for a startup in the wholesale tea business should know the following:

They should have complete knowledge of the tea they will be selling, like the tea types, the brews, blends, etc. One even has to be aware of the origination of the tea, processing method, benefits and storage methods. This is some basic knowledge that one should have before starting their wholesale business of tea. Of course, one can always read books, attend seminars, and consult the experienced on the same line to know more.

Things to keep in mind:

• Quality: Nothing can beat a wholesaler getting tea straight from the gardens. The quality of tea affects the sale of tea. If the tea quality is good, customers will be visiting again.
• Price: Sourcing tea from a wholesaler offering a reasonable price is a must. Anyone starting a business looks for profit.
• Wholesaler: Knowing the wholesaler is essential because that can eventually tell the type of tea he will provide.
• Availability: Before finalizing with any wholesaler, it’s essential to assure that the wholesaler will provide consistent supply according to the requirement.
• Variety: Customers are attracted to variety, so it would be pretty beneficial to keep different tea varieties.

It can be tricky and not so reliable to choose any wholesaler. To solve this problem, tea companies come to the rescue. These companies have a group of tea specialists who handpick the tea leaves, and every single batch is tested and approved by a tea expert. The tea picked up is grown in favorable conditions so that flavorsome and sensorial tea can reach the customers. One can blindly trust the quality and supply of these companies.

Tea business, if carried out correctly, can take one to heights. With the tips above, I hope it became easier for one to plan their startup on their tea business.

Author bio:

Steffy Alen is a copywriter and content strategist. She helps businesses stop playing around with content marketing and start seeing the tangible ROI. She loves writing as much as she loves the cake.