Mathilde Lacombe

Are you looking to put up an eye-catchy and tasteful message to attract the passerby to your store? It is ideal to consider a good window cling for your store to take up this job. This article discusses how window clings are the real cost-effective and interesting way to advertise your products and services.

Advantages of window clings 

When you use it the right way, window clings will help you to,

• Reinforce the brand
• Share information about your business
• Share a sense of the culture and mission of your business.
• Represent professionalism and quality of your offerings.
• Attract genuine customers to your store

The purpose of using window clings may vary from case to case, from reinforcing what your business stands for, attracting the customers whom you reach online, and also helping the potential customers who try to find you out.

What is a window cling?

You can find window clings as an easily noticeable advertising space known in different names as static clings, decals, stickers, vinyl decals, labels, etc. All these serve the same purpose with only minor differences between them. However, all these can make a huge difference based on how you plan your ad campaigns. Let us quickly explore each of these window cling options.

Stickers and decals – In many cases, stickers, decals, and similar items are used adhesives with custom print on one side and stick on flat surfaces. These serve various purposes as decorative, fun, informative, etc. Even though decals are similar to clings, these are used primarily for seasonal promos and short-term sales and not permanent purposes.

Static clings – Static window clings are installed between the cling and window, which let those be moved and replaced anytime without causing damage to the window. These can be made small or big as you wish. The use of static clings includes events promotions, sales, seasonal promos, new hiring, coming shortly banners, renovations, etc.

Application of window clings

Step #1: Clean surface thoroughly

If there is any dirt, dust, or grime on the surface, then it may not be possible to stick the cling onto the windows. So, you need to clean it thoroughly using a microfiber cloth and soap water and ensure there is no residue left behind.

Step #2: Placement of the cling

You may measure the area for placement of the cling to ensure it is leveled and centered properly. Use a measuring tape also and mark the exact space for cling placement.

Step #3: Application of the cling

There are two methods to apply clings:

1. Dry method – placing the cling on the window and rub the hand across the cling and directly stick it. However, there are chances that bubbles may be left inside the cling. Use a squeegee or a plastic card to get rid of the bubbled.
2. Wet method – With this method, the window cling will stick better if it is bigger. You may wipe the surface with a damp rag or spray water onto the surface before applying the cling. Then you can roll the cling over the surface from one corner to the other. This will reduce the chances of bubbles.

If you are not confident of applying it all on your own, it is advisable to get the assistance of a professional to it for you.