Top 5 Best-Selling & Popular Gemstone Jewelry Brands in the USA
Gemstone jewelry has long been cherished for its vibrant colors, symbolic meanings, and timeless elegance. Whether you’re looking for a dainty birthstone necklace, a bold statement ring, or a meaningful anniversary gift, the right brand makes all the difference. In the USA, several jewelry houses have made a name for themselves with stunning gemstone collections, ethical sourcing, and craftsmanship that blends luxury with meaning.
Let’s dive into the top 5 most popular and best-selling gemstone jewelry brands in the USA right now.
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Toggle1. 💎 Brilliant Earth
Website: brilliantearth.com
Known For: Ethical sourcing, lab-created gemstones, fine gemstone engagement rings.
Brilliant Earth is widely recognized for its commitment to sustainability and ethical sourcing. While they are most famous for their diamond rings, their gemstone collection features vibrant sapphires, emeralds, rubies, and more — all available in responsibly sourced or lab-created formats.
Why People Love It:
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Conflict-free, traceable gemstones.
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Customizable gemstone engagement rings.
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Stunning vintage-inspired and modern designs.
Top Picks: Oval Sapphire Rings, Emerald Halo Necklaces, Lab-Created Ruby Rings
2. 💍 Angara
Website: angara.com
Known For: Birthstone jewelry, colored gemstone rings, direct-from-source pricing.
Angara is a gemstone specialist offering a wide selection of jewelry by gemstone, birth month, or occasion. From delicate solitaire pendants to intricate cocktail rings, Angara has become a go-to for gemstone lovers looking for high-quality pieces at competitive prices.
Why People Love It:
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Direct sourcing = better value.
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Huge variety in gemstone types and sizes.
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Personalized gifts and engravings.
Top Picks: Amethyst Birthstone Rings, Blue Topaz Studs, Garnet Bracelets
3. 💠 Blue Nile
Website: bluenile.com
Known For: Elegant gemstone rings, bridal gemstone jewelry, fine craftsmanship.
Blue Nile is known for luxury and elegance, especially when it comes to gemstone engagement and anniversary jewelry. Their curated collections include sapphires, aquamarines, and tanzanite — perfect for those looking for something different from diamonds.
Why People Love It:
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Lifetime warranty and diamond upgrade program.
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Clean, timeless designs with gemstones at the center.
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Flexible financing and easy online shopping experience.
Top Picks: Tanzanite Rings, Sapphire Eternity Bands, Aquamarine Pendants
4. 🌙 Moon Magic
Website: moonmagic.com
Known For: Bohemian gemstone jewelry, moonstone rings, spiritual-inspired designs.
Moon Magic has captivated a younger audience with its dreamy, mystical aesthetic. Known for their natural moonstone jewelry, this brand emphasizes both beauty and spiritual symbolism — perfect for those who love a blend of fashion and meaning.
Why People Love It:
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Affordable luxury with a mystical twist.
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Ethically sourced natural gemstones.
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Strong social media presence and trendsetting styles.
Top Picks: Rainbow Moonstone Rings, Raw Crystal Necklaces, Rose Gold Moonstone Studs
5. 💎 Tiffany & Co.
Website: tiffany.com
Known For: Iconic luxury, timeless gemstone designs, blue-box experience.
No gemstone brand list is complete without Tiffany & Co. This iconic American jeweler offers exquisite pieces in sapphire, tanzanite, aquamarine, and more. Each gemstone is hand-selected and placed in settings that reflect over a century of fine jewelry tradition.
Why People Love It:
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World-class craftsmanship and luxury reputation.
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Iconic designs with rare and premium gemstones.
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Ideal for heirloom gifts and once-in-a-lifetime purchases.
Top Picks: Tiffany Soleste Sapphire Ring, Elsa Peretti Gemstone Necklaces, Tiffany Tanzanite Drop Earrings
🌟 Final Thoughts
Whether you’re looking to invest in a forever piece or find something meaningful for a special occasion, these top gemstone jewelry brands offer exceptional quality, trust, and timeless designs. From ethical sourcing to spiritual energy, there’s a brand that fits every style and story.
Also Read: – Natural Peridot Gemstone
