Mathilde Lacombe

Shoes are a powerful manifestation of what women want and what lengths they will go to to have the perfect pair. Shopping for women’s shoes online is like going to a candy store. There are thousands, if not millions, of women’s shoes which you can buy at all price ranges and styles. Thus, looking for the perfect pair of women’s shoes can be difficult. You’ll have to go to your most trusted websites or do at least a vague search with the keyword of what you want.

You’ll have to sift through many pairs before you find one you like. And just like in a real candy shop, when you buy it, you’ll either not want to stop browsing or will find a pair you like just as you’re leaving the shop. The choices when purchasing women’s shoes on online platforms are endless.

Here is a guide to buying women’s shoes online to make your life a little easier.

Know Your Exact Shoe Size

Do you know your exact shoe size? It might sound funny, but you’ll be surprised at how much people don’t actually buy their precise shoe size. This is because your shoe size in one brand may vary in another brand. There are up to one-inch variations amongst brands, and if you go to another country, you’ll find that shoes might not even come in the size you’re looking for.

What this means is, in China, they might only carry smaller styles. But Europe might only carry larger sizes. It depends on the country. So besides knowing your exact shoe size, you’ll have to know your shoe size number in whichever country you’re buying shoes from.

Using a tape measure to measure your feet is one way to know your shoe size. The best thing to do is trace the outline of both feet onto a piece of paper to measure both width and length. Calculate the sizes for both feet. Shoe sizes may vary up to an inch on each foot. In that case, it is more practical to buy a bigger size.

Have a Basic Idea of What Shoe Style You Are Looking For

Shopping online isn’t as easy as you think. Although utterly practical and the best saver of time, it requires a basic idea of what you’re looking for. This means you will know where to start. Type a keyword for an image if you don’t have a clue of what you want. Then look at those images until you find something you like. After you do a keyword search of your desired shoe, add your desired country of where to find the shoes, and voila, you’ll narrow it down. You can then browse all you want.

Trends Don’t Last

The last rule of thumb, when buying women’s shoes online is to remember that trends fade. If you see something outrageous that you could wear once, think again. You want shoes to be functional and practical. This doesn’t mean that you’ll buy a pair so boring it matches everything. What is meant by trends doesn’t last is that you should buy a pair you can wear more than once. It doesn’t have to be worn all the time. In fact, in the end, the choice is yours. But if you buy uncomfortable stilettos, they might never see the light of day. Because buying shoes is like buying chocolate, know which kinds you like, and which you’ll just have one bite of. Leave the one-bite pair out of the list.

Author bio: Steffy Alen is a copywriter and content strategist. She helps businesses stop playing around with content marketing and start seeing the tangible ROI. She loves writing as much as she loves the cake.