Mathilde Lacombe

CBD has undoubtedly become the most profitable and popular product category today. Most of the CBD brands are coming up with a wide range of products to cater to the growing customer demands. Despite being a fast-growing market, it is becoming increasingly difficult to market CBD products. Given the sheer competition and strict rules that regulate the promotion of  CBD, you have to devise the marketing plan using content carefully.

Are you wondering how content can help you promote CBD products? If yes, then you’ve certainly reached the right place. Read on to learn more about using content to market a CBD brand.  

How can you market your CBD products through content?

Content is said to be the king when we talk about the digital marketing of products or services. Content marketing can help target the audience with the right information at the right time to turn them into lead conversions. There are plenty of ways by which you can leverage content to promote your vegan CBD tincture products. They are:

1.       Keyword Research:

The first thing you can do while optimizing the content of your website for Search Engine Optimization (SEO) is doing thorough keyword research. If you are new to this arena, keywords can be commonly used phrases or words that your consumers will search online when looking for a brand like yours.

If you are a CBD brand, your relevant keywords can be CBD, Cannabis, Marijuana, CBD benefits, CBD methods, CBD and THC, and many more. Are you wondering how to find SEO terms for cannabis? You can use a free keyword research tool to find out keywords relevant to your business.

After you have a list of relevant keywords with high search volume and less competition, you can incorporate them on your website. It will improve your ranking in search results, get more traffic to your online store, and increase the sales of your CBD products.

2.       Write Blogs:

While CBD has managed to become a household name now, there are still plenty of people who are unaware of the basics. They fail to understand what it is, how they can use the cannabinoid, and what benefits they can enjoy from it. Being a CBD brand, you can leverage this to promote your products.

You can curate content around the basics of CBD and help aware your consumers about it. By posting blogs regularly, you will ensure your audience understands CBD, and you can win their trust over time. You can promote your brand in the blogs subtly and encourage them to buy your products. It will not only help you engage with people who are already using CBD but also help you get new users.

 

3.       Use Social Media:

In today’s time, every brand needs to have a strong digital presence. If you don’t have social media handles for your business already, it is time to create it. Social media handles prove to be an excellent way to connect with your users and convey the right information.   

You can devise a unique content strategy for your brand, sharing useful information in a quirky way to attract consumers to try your products. Besides that, you can collaborate with influencers to help reach a wider audience. Influencers are people with a substantial number of following on social media platforms who can help you reach your target audience. When an influencer shares a testimonial or honest feedback about your product, it will promote your product among the followers and help increase your sales.  

4.       Guest-Blogging:

While blogging is an ideal way to attract users through content, guest blogging can also prove beneficial here. Guest blogging involves getting other bloggers or writers to create content for your website. Adding the feature of guest blogging will help you get the opinions of industry experts on your website. It will deliver a fresh perspective and new content that will connect to your audience.

If you decide to write as a guest blogger on another CBD website, it will establish you as a figure of authority within the industry. You can also add backlinks to your website in the content to generate traffic to your website.  

5.       Content Syndication:

If you are not receiving sufficient traffic on your content, you might want to try content syndication. It is the process of publishing a piece of content in two or more places to get more traffic. The content can be a blog, article, video, infographic, among other things.

You can contact a third-party website with good traffic to repost your content on their website. The third-party can decide whether they would like to publish a summary or the entire content on the website. It is like a barter agreement, where they can get fresh content for their website, and you get the required traffic for your article.     

 

Final thoughts

It has become imperative for a CBD brand to market its products, owing to the increasing competition in the industry. You can optimize the entire content marketing strategy to generate traffic for your website and promote your products. If you are wondering about using content for promoting the products, you can use any of the ways mentioned above. It is time to stop thinking and rather to leverage content to your benefit!