Mathilde Lacombe

In a world where business communication is the key to the success of a business, we’re seeing a revolution in how companies communicate. Communication is becoming easier and more efficient through e-mails, video production, or a mobile workforce. Here are five trends that are reshaping the business communication industry.

Cloud-based Software

The shift to cloud-based communication solutions is changing the way business owners collaborate and interact with each other. These tools have become increasingly sophisticated and user-friendly, and decision-makers are using them to cut costs and simplify IT operations. In addition, these business communication services can scale to meet the needs of large organizations and are flexible enough to support new initiatives quickly.

Whether a small business or a global enterprise, you can benefit from cloud-based communication tools and services. Combined with other business software, these apps and services improve teamwork and streamline processes.

Generative AI

In the business world, generative AI has the potential to enhance marketing and sales strategies. For example, generative AI algorithms can use voice evaluation and text to understand a person’s emotions. They can also learn from user data and web activity. As a result, they can detect fraudulent or suspicious activities with greater accuracy than human agents. The process can also convert black-and-white movies into color.

Many businesses are making use of chatbots for business purposes.

Video Production

Video is an increasingly popular medium for business communication. It helps businesses reach a wider audience and can engagingly explain products and services. Videos are a very popular way to increase brand recognition and trust. They can be applied to mobile apps, social media, and the company website. They can also assist businesses with seminars, online classes, and sharing useful information.

As the world becomes increasingly dispersed, the role of video production is becoming increasingly important. Traditional digital communication is not sufficient for today’s remote workers. 88% of enterprises have increased their video output across departments. As a result, expectations have increased as viewers seek richer video experiences. The rise of video production has created a unique opportunity for companies to create dynamic video experiences, and remote video production is now a pivotal technology.

Mobile Workers

With the vast majority of work taking place on a mobile device, it is clear that mobile workers are shaping the future of business communication. Seventy-one percent of internet time in the US is spent on a mobile device, which is higher in Europe and the Asia Pacific. This trend suggests that the next generation of workers is closely tied to their mobile devices and will demand experiences that are easy to use, even while on the move.

Today, mobile devices enable field workers to eliminate paper trails and share real-time data. Yet, despite this advancement, data storage remains a time-consuming task. As a result, businesses are turning to AI (artificial intelligence), which can emulate human actions and thought processes.

Virtual Reality

Our interactions with information and content are changing due to virtual reality. It enables customers to interact with the goods and services of a brand. As a result, the overall customer experience will be improved, leading to higher engagement and conversion rates.

VR can also help improve customer service. For example, it can help customer service representatives pass on information to others via VR headsets. However, as a new technology, VR can be expensive and is not yet widely available. Therefore, it is important to build infrastructure for integrating VR into the business process and develop new strategies to make the most of its potential.