8 Reasons Why Your Company Should Start A Business Blog In 2020!
Blogging is becoming increasingly important for companies. Nowadays, every company has a website, but the trick is to distinguish yourself. Potential customers want to see that you have something to offer them. By blogging for business customers remain curious. Also, it can yield a lot for the online findability of your company. Blog posts can be written in different ways such as essay type, review type, research type blogs, etc. Everyone might have face difficulties in writing essays on their school days, even still now. I found cheetah paper, which gives a great solution to this problem, looks overhear to get help from experts.
Mark Zuckerberg said earlier this year that Facebook will pay less attention to company pages. Because of this, you may be thinking of reaching your target audience via blogs. Good idea! In this blog, we give you 7 additional reasons why you should blog in 2020!
- A business blog increases your brand awareness
Business blogging can help to increase your brand awareness through your essay. But how exactly does blogging work? By writing content for your website yourself, you ensure that customers regularly visit your website.
You share your knowledge and thereby reduce the distance between your company and your potential customers.
Blogs, therefore, contain self-written content so that you can also link your brand name to it. This contributes to the name recognition of the company. So you make free advertising!
- More branding through business blogging
By writing blogs you can ensure that the recognizability of your company name is increased. For example, you can write an essay about the people ‘behind’ your company, or about your opinion on a current sector-specific topic.
This gives the company a face so that potential customers will recognize you and trust you more quickly. So feel free to blog! This will improve the branding of your company.
- Increase your conversion by starting business blogging
By posting blogs on your website you show that you know. When you show that you have a lot of knowledge about your field, you build up trust with potential customers.
Also, in the essay, you can call the reader to contact, register for the newsletter or directly buy something. A so-called ‘call to action’. When you have built up trust with the customer, this ‘ call to actions’ will lead to leads.
- Get more traffic to your website through your business blog
From research, Hubspot shows that start blogging yields 55% more website visitors! Search engines love new and unique content and let them rank higher in the search results.
When you start blogging you regularly post new content. This can be written content, but also a video or infographic. This unique content makes your website easier to find and you generate more traffic to your website.
- You place the company as an expert, thanks to your business blog
We just mentioned it: blogging shows you the knowledge you have. By blogging about your field you show why you are the expert.
You can keep website visitors informed of all developments via a blog. In particular, try to share valuable information, rather than just promoting products or services in your blogs.
You will inspire and inform readers. They will become more interested in your field, company and ultimately your product or service!
- Business blogging strengthens your social media channels
Because Facebook has announced to change the algorithm, you will have to find another way to reach your target audience. The organic reach of your business page will decrease.
Blogging is a good way to reach the target group. Also, you immediately have unique content, which your target group is guaranteed to be enthusiastic about, to share on Facebook, Twitter, and LinkedIn.
- Blogs are measurable, which gives you insight into (potential) customers
By posting blogs on various topics you can gain insight into what your potential customers find interesting. You could even use this data to improve your products or services.
Also, you can see through Google Analytics and Facebook who reads your blogs and what their interests are. If you collect this information, you can write blogs that connect even better with the target group.
- Take advantage of the new trend: voice search
Voice search is a trend that will develop in 2020. More and more people use their voice to look up something and search engines will adjust their algorithm accordingly.
A unique opportunity to jump into this with blogs now! Voice search users ask their questions primarily in the form of questions. Take a lead on your competition and add keywords such as ‘what’, ‘who’ and ‘why’ to your content.