Mathilde Lacombe

Starting an online business has never been so easy. However, today, with its massive power, eCommerce has made it easier than ever for sellers to sell not only physical products but also digital products and services online. 

So, what are digital goods and services?

Digital products and services are intangible products and services that exist in digital form. These products or services usually don’t have any physical existence, but customers can easily purchase them online. Many companies create their digital products to build credibility and test their product or service in the marketplace.

Creating and selling digital products online is one of the best strategies that many entrepreneurs opt for to grab the attention of their customers and achieve their business goals. According to Statista, the number of digital buyers in 2021 all over the world was over 2.14 billion. In addition, the e-Book market was worth $18.13 billion in 2020 and is expected to grow to $23.12 billion by 2026 at a CAGR of 3.6%.

Considering the following stats, selling digital products and services can greatly increase your ROI. If you are planning to create and sell digital products online, find new clients, and expand your venture overseas, creating an eCommerce website is a great way to accomplish your business goals.

So, what digital goods and services can you sell online?

• eBooks and audiobooks
• Podcast
• Software and tools
• Music files
• Graphic designs and images
• Online training courses
• Digital subscription and membership services
• Online consultancy

Fortunately, there is a wide range of eCommerce platforms to sell your digital products. However, before you go ahead, you need to know the benefits of using an eCommerce platform to sell your products online.

Why should you sell digital products and services?

As everything is going towards the online world, businesses need to consider it as an opportunity to expand their sales. You can get several benefits by selling your products and services online. It includes:

• It is the best passive income source.
• It allows you to expand your business all over the world.
• There is no end to the inventory – you can create multiple digital products.
• Unlike an offline store, it doesn’t require any physical appearance at every moment.
• If your products need an upgrade, you need not completely discard the product. All you need to do is update your product with the necessary changes.

What features should you consider when choosing an eCommerce platform?

Basically, you have three different online platforms to sell digital products – a dedicated online store, a shop integrated into your existing website, and third-party platforms. While a dedicated online store can automate many tasks and save you a lot of time, it tends to be expensive.

On the other hand, integrating a shopping cart into your existing website will help you sell online without any programming knowledge and tend to be inexpensive. In the case of third-party platforms, you can sell your products online, but you have to pay a monthly fee for the services.

Although the features of an eCommerce platform vary, make sure you choose the platform with all the following features:

• Advanced multiple payment options
• Detailed tax and invoices
• Search engine optimized layout
• Email marketing features
• User-generated reviews section
• Security features

The bottom line

No matter what digital product you want to sell online, you will need an easy-to-use platform to sell your digital products. However, the choice of your platform depends entirely on your needs. The biggest advantage of selling your digital products is visibility. Creating a good reputation in the market is not easy, but you can create brand awareness via an eCommerce store.