Mathilde Lacombe

The world is full of different fashion brands and their iconic logos. Making a logo on your own seems a little daunting. But what if someone told you, you need no technical knowledge. All you need is to be aware of what you want from your logo, your target audience and some inspiration. Here are five tips to create the most attractive fashion logo design on your own.

Make use of colors

Fashion is all about mixing and matching various colors and shades and so should be the logo. A fashion logo needs to be creative by nature. The fact that the fashion industry involves all creative minds who have the right sense of fashion, trends and colors make it even more important for the logo creator to make a design that stands out. He or she must make use of all the creative freedom and come up with the perfect logo. As you start designing your logo, take inspiration from different free logo design websites or think of the way you want your customers to react when they see the logo. Your logo must accomplish your goal and create a connection between emotion and color.

Know what you want

Whether you are the owner of the brand or work there as an employee, it is essential for you to know everything about the brand. From its target audience to the target goals, you must be familiar with everything. This is because a logo needs to define the brand. As the logo is going to be the face of the brand it should define the personality of the band to its target audience in the best possible way. For example, the apparel brand deals in elegant style and delivers services to adults that go for minimal logo designs. Or if the clothing brand is for kids, design a logo as funky and creative as possible.

Understand the target audience

As mentioned above, it is extremely important that the logo maker understands the target audience, their taste and preferences. Once you know what age group or gender you are targeting, you can come with a more creative fashion logo. The personality of your target audience will influence your logo design at the most.

Keep it simple and shareable

Do not overdo your fashion logo design. You need to create a design that is memorable. And for making it memorable you need to keep the design simple and classy. The design should be easily understood by the audience. Do not create a design that confuses people because that way you may not gain any customers. Create a design that keeps the audience engaged and that too in the right way. Also, if the design is good and sharavel, people will know you through word of mouth. The logo design will contribute to your social media profile and create a positive impact on your brand.

Be open to inspiration

Try to grasp as many options available as possible. You need to be educated enough before you actually design a logo for a fashion brand. You can find different websites online that help you make a logo for free. There are many popular websites who do so by helping you take inspiration from a wide collection of logos in all genres. Find a desirable fashion logo and create a design on your own as per your brand guidelines and preferences.

 

Once you have inspiration and insights you can make the best fashion logo design on your own.